Privacy policy

Yellow Plate (“we”) is the technology platform of Idea Transport World Private Limited (“ITWPL”). ITWPL, hereinafter referred to as Yellow Plate, values the trust of its stakeholders and respects their privacy. At Yellow Plate, we value your trust & respect your privacy. This Privacy Policy provides our stakeholders with details on how data is collected, stored & used by us. Stakeholders are advised to read this Privacy Policy carefully. By downloading and using theYellow Plate application/ website/WAP site, partners/stakeholders/customers expressly give us consent to use & disclose your personal information in accordance with this Privacy Policy. If any stakeholder/partner/customer doesn’t agree to the terms of the policy, please do not accept the Customer Terms and Conditions or use our Services. If you have questions about this Privacy Policy, please contact us through email address provided on our website and/ or Mobile Application.

Note: Our privacy policy may change at any time without prior notification. To make sure that you are aware of any changes, kindly review the policy periodically. This Privacy Policy shall apply uniformly to Yellow Plate applications, desktop website & mobile WAP site.


Yellow Plate will not sell, share or rent any stakeholders/partners/customers personal information to any 3rd party or use email address/mobile number for unsolicited emails and/or SMS. Any emails and/or SMS sent by Yellow Plate will only be in connection with the provision of agreed services & products and this Privacy Policy.
Periodically, we may reveal general statistical information about Yellow Plate & its users. We reserve the right to communicate your personal information to any third party that makes a legally-compliant request for its disclosure.

Personal Information

Personal Information means and includes all information that can be linked to a specific individual or to identify any individual, such as name, address, mailing address, telephone number, email ID, govt. identification documents, bank accounts, credit card number, cardholder name, card expiration date, information about your mobile phone, business establishment proof, identification documents, vehicle documents, PAN, GSTIN and any details that may have been voluntarily provide by the user in connection with availing any of the services on Yellow Plate.

In case of transactions, requests via call centre, Yellow Plate may record calls for quality and training purposes.

When you browse through Yellow Plate, we may collect information regarding the mobile/ tab device details, domain and host from which you access the internet, the Internet Protocol [IP] address of the computer or Internet service provider [ISP] you are using, and anonymous site statistical data.

Use of Personal Information

We use personal information to provide you with services & products you explicitly requested for, to resolve disputes, troubleshoot concerns, help promote safe services, collect money, measure consumer interest in our services, inform you about offers, products, services, updates, customize your experience, detect & protect us against error, fraud and other criminal activity, enforce our terms and conditions, etc.

We also use your contact information to send you offers based on your previous orders and interests.We may occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, gender, etc.). We use this data to customize your experience at Yellow Plate, providing you with content that we think you might be interested in and to display content according to your preferences.


A "cookie" is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. Yellow Plate uses cookie and tracking technology depending on the features offered. No personal information will be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

Links to Other Sites

Our site links to other websites that may collect personally identifiable information about you.Yellow Plate is not responsible for the privacy practices or the content of those linked websites.


The Protected Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet or wireless communication, and any information you transmit to the Company you do at your own risk. We recommend that you not disclose your password to anyone.


By using Yellow Plate and/or by providing your information, you consent to the collection and use of the information you disclose on Yellow Plate in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this privacy policy.

If you use an account or profile associated with another party we may share the details of the trip with the owner of the profile. Yellow Plate may share your details with a Partner, if he/she/it has added a supply or service partner as his service providers and you have accepted to use our platform to provide your services to the Partner.

As per our business requirement, we are required to make an automated IVR or a manual verification call to the customer for select transactions done on our platform. You will receive this verification call even if your number is registered for the Do Not Disturb (DND) option.

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